CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black womenâ s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhoodexamines the commercial infrastructure that absorbed Thompsonâ s mantra.
CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black womenâ s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhoodexamines the commercial infrastructure that absorbed Thompsonâ s mantra.
TIMEKA N. TOUNSEL is an assistant professor of African American studies and media studies at Pennsylvania State University.
Inhaltsangabe
Prologue Introduction: Black Women and the Twenty-First Century Image Economy Chapter 1: The Black Woman that Essence Built Chapter 2: Self-Branding Black Womanhood: The Magic of Susan L. Taylor Chapter 3: Marketing Dignity: The Commercial Grammar of Black Female Empowerment Chapter 4: Beyond Magic: Black Women Content Creators and Productive Vulnerability Epilogue Acknowledgements Notes Selected Bibliography Index
Prologue Introduction: Black Women and the Twenty-First Century Image Economy Chapter 1: The Black Woman that Essence Built Chapter 2: Self-Branding Black Womanhood: The Magic of Susan L. Taylor Chapter 3: Marketing Dignity: The Commercial Grammar of Black Female Empowerment Chapter 4: Beyond Magic: Black Women Content Creators and Productive Vulnerability Epilogue Acknowledgements Notes Selected Bibliography Index
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