Peter Bjelskou

Branded Women in U.S. Television

When People Become Corporations

• Broschiertes Buch

Produktbeschreibung

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

Produktdetails

• Critical Studies in Television
• Verlag: Lexington Books
• Seitenzahl: 142
• Erscheinungstermin: 2. Juni 2016
• Englisch
• Abmessung: 229mm x 152mm x 8mm
• Gewicht: 217g
• ISBN-13: 9781498507387
• ISBN-10: 1498507387
• Artikelnr.: 45010370

Autorenporträt

Peter Bjelskou teaches American history, politics, and cultural studies at the University of Copenhagen.

Inhaltsangabe

Part I Chapter 1: Introduction Chapter 2: From Midcentury Housewives to
Martha Stewart: Women and Products as a Staple in U.S. Television Chapter
3: Zeitgeist and Camp at Bravo TV Part II Chapter 4: The Entrepreneurial
Housewife: Jill Zarin and Alex McCord's Branded Versions of the Domestic
Goddess Chapter 5: The Curious Presence of the Upper Class in Reality TV:
Countess LuAnn de Lesseps and Sonja Tremont Morgan Chapter 6: Embodying
Neoliberalism: Bethenny Frankel's Skinnygirl Empire Conclusion