Mark Tungate

Gebundenes Buch

Branded Beauty

Beschreibung

Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.

Autor

Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 288
• Erscheinungstermin: 3. Oktober 2011
• Englisch
• Abmessung: 240mm x 161mm x 20mm
• Gewicht: 574g
• ISBN-13: 9780749461812
• ISBN-10: 0749461810
• Artikelnr.: 33285742