Brand vs. Wild
Building Resilient Brands for Harsh Business Environments
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Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as startups create new categories. And the pressure to do more with less, combined with the unfathomable multiplicity of marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people groups and teams have found ways to thrive in harsh environments for mi...
Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as startups create new categories. And the pressure to do more with less, combined with the unfathomable multiplicity of marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people groups and teams have found ways to thrive in harsh environments for millennia, and by combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, a new guide for thriving in uncertain and unforgiving business environments is born. Brand vs. Wild helps readers understand the wilderness in which they find their companies and identify what specific steps they must take to thrive in the Brand Wilderness(TM). There is hope in a harsh business world. And Brand vs. Wild is it.
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