Miri Rodriguez

Brand Storytelling

Put Customers at the Heart of Your Brand Story

• Gebundenes Buch

Produktbeschreibung

Learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth.

Produktdetails

• Verlag: Kogan Page
• 2nd edition
• Seitenzahl: 256
• Erscheinungstermin: 25. Juli 2023
• Englisch
• Abmessung: 234mm x 156mm x 21mm
• Gewicht: 540g
• ISBN-13: 9781398610101
• ISBN-10: 1398610100
• Artikelnr.: 65231690

Autorenporträt

Miri Rodriguez

Inhaltsangabe

Chapter
01: Brand storytelling: what is it?; Chapter
02: Where do I start? Introduction to Design Thinking; Chapter
03: The magic and magic tricks in story'; Chapter
04: IMC reimagined: building an integrated marketing plan with story; Chapter
05: The brand story hero: putting your customer at the heart of your brand story; Chapter
06: If story is magic, vulnerability is the magic wand; Chapter
07: Ethics in storytelling: when to use your secret weapons; Chapter
08: Immersive storytelling: exploring the story experience; Chapter
09: Your best brand storytellers in the digital age: employees and influencers; Chapter
10: Marketing (actually, testing) your brand story; Chapter
11: Benchmarking your brand story; Chapter
12: The future of brand storytelling: how AI, machine learning and automation can only tell one side of the story; Chapter
13: Villains and antagonists: The bad guys who want to tear down your brand story; Chapter
14: Inspire your brand story: interviews with leading storytellers around the world; Chapter
15: The Storytelling Workbook: Your step
by
step guide to designing brand stories;