Carol Chapman, Suzanne Tulien

Brand DNA

Uncover Your Organization's Genetic Code for Competitive Advantage

• Gebundenes Buch

Produktbeschreibung

Simplified branding. Whether you're a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your employee teams toward uncovering your brand's unique genetic code; your Dimensional Nucleic Assets®, from the inside out. Once defined, your business begins its transformation as it gets highly focused and infuses your brand DNA into your systems, leadership and culture, then through your promotional efforts. Brand DNA will help you establish a foundation for success by defining your distinguishing brand attributes: VALUES, STYLE, DIFFERENTIATORS, and STANDARDS upon which to create competitive advantage and build your authentic brand. It is the foundation that enables you to: ¿ Cultivate a unified, inspired, and engaged employee culture that supports your brand 100% and shares common core values and performance standards ¿ Create consistent brand experiences that win customers for life ¿ Adapt your business strategy and set the rules for doing business ¿ Establish the basis for brand awareness by leveraging your distinctive brand attributes through the behaviors of your employees ¿ Create long term growth and sustainability for your business ¿ Leverage your brand DNA attributes within your external marketing efforts, social media, and PR to create distinction and competitive advantage

Produktdetails

• Verlag: iUniverse
• Seitenzahl: 240
• Erscheinungstermin: 30. April 2010
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 562g
• ISBN-13: 9781450220651
• ISBN-10: 1450220657
• Artikelnr.: 32062528

Autorenporträt

Carol Chapman starts her day with two cups of coffee and the morning quietness she craves. When she isn't writing, Carol loves reading, movies (especially the popcorn), lunching with friends, volunteering, and dark, rich chocolate anytime, anywhere.Stories about ordinary women who discover their strengths are her favorites, ranging from memoir, light mysteries, and historical fiction. Books spill out of her home.Carol lives with her favorite guy, Barney Pembroke Welsh Corgi Chapman, in her native state of Wyoming. Read more about Carol and finding the good at https://carolchapmanwrites.com.