Understand how to use platforms to effectively build your brand, driving both immediate sales and long-term growth and balancing brand and performance.
Understand how to use platforms to effectively build your brand, driving both immediate sales and long-term growth and balancing brand and performance.
Tom Roach is an in-demand speaker and award-winning strategist in marketing and communications, based in London, UK. With over 20 years' experience working for marketing and communications agencies, he is currently vice-president of brand planning at Jellyfish Global. He has won numerous Gold and Silver IPA Effectiveness Awards for campaigns that he's worked on and has worked with successful brands such as Sainsbury's, the BBC and Mercedes-Benz. He has a regular column in Marketing Week and a blog that's required reading in the industry and has spoken at events including Google Firestarters and the IPA's Effweek.
Inhaltsangabe
Section ONE: Welcome to the Platform Age; Chapter 01: The Platform Age; Chapter 02: What Won't Change in the Platform Age; Section TWO: The Platforms: A 101; Chapter 03: The Platform Landscape; Chapter 04: A Marketer's Guide to Each Platform; Section THREE: Effective Platform Strategies; Chapter 05: Welcome to Platform Strategy; Chapter 06: Best Brand Building Practice; Chapter 07: Starting Up, Scaling Up, & Staying Big; Chapter 08: Funnels & Consumer Journeys; Section FOUR: Campaigns in the Platform Age; Chapter 09: Platform Native Creativity; Chapter 10: Winning Ideas and Tactics; Chapter 11: Measuring Success; Section FIVE: The Future of the Platforms for Marketing; Chapter 12: Future Platforms & the Future of Marketing; Chapter 13: Summary & Conclusion
Section ONE: Welcome to the Platform Age; Chapter 01: The Platform Age; Chapter 02: What Won't Change in the Platform Age; Section TWO: The Platforms: A 101; Chapter 03: The Platform Landscape; Chapter 04: A Marketer's Guide to Each Platform; Section THREE: Effective Platform Strategies; Chapter 05: Welcome to Platform Strategy; Chapter 06: Best Brand Building Practice; Chapter 07: Starting Up, Scaling Up, & Staying Big; Chapter 08: Funnels & Consumer Journeys; Section FOUR: Campaigns in the Platform Age; Chapter 09: Platform Native Creativity; Chapter 10: Winning Ideas and Tactics; Chapter 11: Measuring Success; Section FIVE: The Future of the Platforms for Marketing; Chapter 12: Future Platforms & the Future of Marketing; Chapter 13: Summary & Conclusion
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