Brand Antarctica analyses advertisements and related cultural products to identify common framings that have emerged in representations of Antarctica from the late nineteenth century to the present.
Brand Antarctica analyses advertisements and related cultural products to identify common framings that have emerged in representations of Antarctica from the late nineteenth century to the present.
Hanne Elliot Fønss Nielsen is a senior lecturer in Antarctic law and governance at the Institute for Marine and Antarctic Studies at the University of Tasmania. In addition to her Antarctic research, she has spent five seasons working in Antarctica as a polar tourism guide.
Inhaltsangabe
List of Illustrations Preface Acknowledgments Introduction: Antarctica’s Commercial Connections 1. Heroic Antarctica: Sponsorship and Selling a Narrative in the Age of Heroes 2. In the Footsteps of Heroes: Reprising and Rethinking Antarctic Histories 3. Cold Weather Branding: Superlatives and Survival on “Continent 7” 4. Purifying Antarctica: Clean, Wild, and Untouched 5. Fragile Antarctica: Ice-Washing and Protecting the Penguins 6. Destination Antarctica: Tourism and the Polar Product Conclusion: Brand Antarctica Past, Present, and Future Notes Bibliography Index
List of Illustrations Preface Acknowledgments Introduction: Antarctica’s Commercial Connections 1. Heroic Antarctica: Sponsorship and Selling a Narrative in the Age of Heroes 2. In the Footsteps of Heroes: Reprising and Rethinking Antarctic Histories 3. Cold Weather Branding: Superlatives and Survival on “Continent 7” 4. Purifying Antarctica: Clean, Wild, and Untouched 5. Fragile Antarctica: Ice-Washing and Protecting the Penguins 6. Destination Antarctica: Tourism and the Polar Product Conclusion: Brand Antarctica Past, Present, and Future Notes Bibliography Index
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