Bold Brand - Miles, Josh
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In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital, socially-networked society. Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a truly…mehr

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Produktbeschreibung
In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital, socially-networked society. Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a truly unique way. Today's professional services marketers know that if they want to stand out, they have to do something different. Read Bold Brand to find out how, and get ready to get Bold!
Autorenporträt
Josh Miles is a caffeine and Twitter addict, and principal of national branding agency, MilesHerndon, where he leads brand strategy and business development. Josh Miles speaks from coast to coast on branding, digital marketing, and social media, and is a past TedX presenter. Josh also hosts a new podcast called Obsessed With Design. Josh is the author of Bold Brand. Miles was honored as 40 Under 40 by Indianapolis Business Journal, Delta Sigma Phi, and ENR Midwest's 2015 Top 20 Under 40. Josh is an advisory board member of the Purdue University Brian Lamb School of Communication, associate board member of the Indiana Chapter of the Cystic Fibrosis Foundation, and is involved in several start-ups in Indianapolis. Josh lives in Indianapolis with his wife and two ridiculously cute kiddos.