Carla Stalling Huntington

Black Social Dance in Television Advertising

An Analytical History

• Broschiertes Buch

Produktbeschreibung

The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.

Produktdetails

• Verlag: McFarland and Company, Inc.
• Seitenzahl: 202
• Erscheinungstermin: 9. August 2011
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 336g
• ISBN-13: 9780786459445
• ISBN-10: 0786459441
• Artikelnr.: 33168778

Autorenporträt

Carla Stalling Huntington, a dance history theorist and professor of marketing and management, has taught in the United States and Europe. She lives in Milledgeville, Georgia.

Inhaltsangabe

Table of Contents
Acknowledgments     
Preface     
Introduction     
Section One: Literature and Theory
1. Dance Theory     
2. Marketing, Advertising, and Dance     
Section Two: The Research Study
3. A History of Black Social Dance in Commercials     
4. On Black Social Dance in Commercials in 2010     
5. Interpretations     
Section Three: Conclusions and Future Directions
Conclusion and Future Research     
Chapter Notes     
Bibliography     
Index