Bill Giles and Baseball - Lord, John B.
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John B. Lord is Professor of Marketing and Director of Sports Marketing at Saint Joseph's University.¿ He is the co-editor (with Aaron L. Brody) of Developing New Food Products for a Changing Marketplace and contributor to Strategic Management: A Cross Functional Approach.

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Produktbeschreibung
John B. Lord is Professor of Marketing and Director of Sports Marketing at Saint Joseph's University.¿ He is the co-editor (with Aaron L. Brody) of Developing New Food Products for a Changing Marketplace and contributor to Strategic Management: A Cross Functional Approach.
Autorenporträt
John B. Lord is Professor of Marketing and Director of Sports Marketing at Saint Joseph's University.  He is the co-editor (with Aaron L. Brody) of Developing New Food Products for a Changing Marketplace and contributor to Strategic Management: A Cross Functional Approach.