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This book brings together a variety of approaches to the uses of big data in multiple sources, including social media, video, audio, Internet of Things and it is intended to help students in understanding of Business Intelligence and Big Data Analytics. The contributors explain how advanced analytics can be leveraged to create competitive advantage, using tools such as: R and R Studio, MapReduce/Hadoop, in-database analytics. The research is presented in a way that allows readers to learn about how Big Data, Data Analytics and Data Mining could be used in improving the Business Performance. It is the essential Guide about Big Data and it's Application.