Sharon Ross

Beyond the Box

Television and the Internet

• Broschiertes Buch

Produktbeschreibung

Beyond the Box charts the revolution in television viewing that is currently underway in living rooms across the country. From voting practices on American Idol and text-messaging on Degrassi, to online forums for connecting with other Buffy the Vampire fans and "Save-the-Show" write-in campaigns aimed at television execs, the power of the Internet has fundamentally altered television viewing. Americans no longer just watch TV; they participate in, lobby for, respond and relate to favorite shows and characters in an entirely new --indeed, unprecedented -- way. Once the domain of cult TV alone --think "trekkies" and "Xena Warrior Princess" devotees -- tele-participation has now gone mainstream.
Sharon Ross probes how the Internet's development has altered how television is made and consumed. She offers a fresh and innovative perspective that focuses on the shift in audience experience and how it has blurred the lines of established boundaries. Featuring discussions of "Buffy the Vampire Slayer," "Lost" and "American Idol", Beyond the Box gives students and couch potatoes alike a better understanding of what it means to watch television in an era of profound technological change.

Produktdetails

• Verlag: Blackwell Publishers
• 1. Auflage
• Seitenzahl: 280
• Erscheinungstermin: 14. Juli 2008
• Englisch
• Abmessung: 229mm x 154mm x 22mm
• Gewicht: 415g
• ISBN-13: 9781405161244
• ISBN-10: 1405161248
• Artikelnr.: 23599901

Autorenporträt

Sharon Marie Ross is Assistant Professor of television studies in the Television Department at Columbia College, Chicago, where she teaches critical analysis of TV

Inhaltsangabe

Introduction: Online/Offline~What It Means to "Watch (and Make) TV" in the
Age of the Internet. 1. Fascinated with Fandom: the Interactively Aware
Viewers of Xena and Buffy. 2. Power to the People, or the Industry?:
American Idol Voting, "Adult Swim" Bumping, and Viral Video-ing. 3.
Managing Millenials: Teen Expectations of Tele-Participation. 4. No Network
Is An Island: Lost's Tele-participation and ABC's Return to Industry
Legitimacy. 5. Conclusion: The Remains Of The Day: The Future Of "TV"

Rezensionen

"Ross s stance is academic, but she also considers the stance offans, producers, creators and marketers. Together, these voicescombine to create a new understanding of the connectedness of allparties in the process of telling stories, both authorised andunauthorised." ( Science Fiction Film and Television , July2010)

"Ross provides a valuable resource on the emerging field ofinteractive television and its relationship to fandom, viralmarketing, tele-participation, and the Internet. The bookillustrates how little research has yet been done on the complexrelationship between television fans and Web discourse aboutpopular shows." ( CHOICE )