Beyond The Booth - Hodgson, Brent
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Every year, 4 million companies set up and pack down trade booths - renting 124 million square metres of net exhibition space. That's the equivalent of two Manhattan islands! In total, $55 billion US dollars is spent on trade shows each year - including around 40.7% of all B2B sales focussed marketing budgets. For these organisations, trade shows represent the best opportunity to get in front of new prospective clients. In fact, many of the top performing exhibitors report a 5x return on investment from their booths! Sadly, most exhibitors never experience these kinds of returns from their…mehr

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Produktbeschreibung
Every year, 4 million companies set up and pack down trade booths - renting 124 million square metres of net exhibition space. That's the equivalent of two Manhattan islands! In total, $55 billion US dollars is spent on trade shows each year - including around 40.7% of all B2B sales focussed marketing budgets. For these organisations, trade shows represent the best opportunity to get in front of new prospective clients. In fact, many of the top performing exhibitors report a 5x return on investment from their booths! Sadly, most exhibitors never experience these kinds of returns from their trade show strategies. They run good booths - but don't always get the great results they hope for. In Beyond The Booth, Brent Hodgson shares strategies that can help your organisation to stand out in competitive exhibition halls, get your message heard, and build rapport that leads to bigger sales. In short, how to turn your good trade show booth into a powerful and highly profitable marketing machine.
Autorenporträt
Brent Hodgson is not your traditional marketing strategist. He makes tiny tweaks to your website's marketing, to create massive increases in sales. As a speaker, author and mentor, Brent's clients are typically generating $2-10m in revenue. For these businesses, having a website that sells well is the critical business success factor between success and failure. In 2017, a review of Brent's clients found that his techniques generated a typical 115.35% increase in sales over an average of 2.5 months - helping these businesses to grow revenues faster; overcome plateaus; and achieve far more impact from each hour they invest into marketing their business.