In this updated version of Beijing Jeep, Jim Mann traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. He explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists.
In this updated version of Beijing Jeep, Jim Mann traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. He explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists.
Introduction Outside Looking In Making the Deal Mao Tais and Friendship Getting Nowhere Bargaining Around the World Hoopla Ceremonial Occasions Presidents and Megabucks Living in China: The Lost Boys Arriving at the Plant Chinese Consumers and Japan Launching the Cherokee The Newcomer Of Premiers and Rockefellers An Outpouring of Grievances Inside the Plant: The Cultural Divide Showdown in May Model Company Outside the Model Reforming Beijing Jeep The Return Corporate Takeover in the Peoples Republic Departures A Very Long Haul Exodus Conclusion Epilogue
Introduction Outside Looking In Making the Deal Mao Tais and Friendship Getting Nowhere Bargaining Around the World Hoopla Ceremonial Occasions Presidents and Megabucks Living in China: The Lost Boys Arriving at the Plant Chinese Consumers and Japan Launching the Cherokee The Newcomer Of Premiers and Rockefellers An Outpouring of Grievances Inside the Plant: The Cultural Divide Showdown in May Model Company Outside the Model Reforming Beijing Jeep The Return Corporate Takeover in the Peoples Republic Departures A Very Long Haul Exodus Conclusion Epilogue
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