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An introduction to the topic of behavioural economics for a beginning readership. It explains its approach and methodology and assesses its successes and weaknesses.

Produktbeschreibung
An introduction to the topic of behavioural economics for a beginning readership. It explains its approach and methodology and assesses its successes and weaknesses.
Autorenporträt
Graham Mallard is head of economics at Cheltenham College and a visiting research fellow at the University of Bath.