Behavioral Strategic Management - Bromiley, Philip; Rau, Devaki
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This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage of their organizationà â â s strengths and build their capabilities.

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Produktbeschreibung
This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage of their organizationà â â s strengths and build their capabilities.
Autorenporträt
Philip Bromiley is a Dean's Professor in Strategic Management at the Merage School of Management, University of California at Irvine, USA. Devaki Rau is a Professor specializing in strategic management at the College of Business, Northern Illinois University, USA.