Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.
Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.
Ashwani Monga is Professor of Marketing at Rutgers Business School, and Provost and Executive Vice Chancellor at Rutgers University, Newark, USA. Rajesh Bagchi is Professor of Marketing and Department Head at Pamplin College of Business, Virginia Tech, USA.
Inhaltsangabe
Preface About the Authors Chapter 1. The Field of Consumer Psychology Who is a consumer psychologist? Diverse Profiles of Consumer Psychologists Chapter 2. Studying to Become a Consumer Psychologist Diversity in Educational Pathways Graduate Degrees in Consumer Psychology Coursework Related to Consumer Psychology Chapter 3. What Consumer Psychologists Do Consumer Psychologists at Universities Consumer Psychologists Outside of Academia Chapter 4. Graduate Students in Consumer Psychology Choosing Graduate Schools to Apply to Getting into a Graduate School of Choice Doing Well in Graduate School Chapter 5. The Destination of Consumer Psychologists Applying to a Faculty Position Securing a Job as a Faculty Member Doing Well as a Faculty Member Non-Academic Destinations Chapter 6. Continuing on the Consumer Psychology Journey Positives and Negatives of the Journey Words of Advice from a Few Consumer Psychologists Conclusion Appendix: Verbatim Responses of Several Consumer Psychologists A. Why I Think of Myself as a Consumer Psychologist B. How I Became a Consumer Psychologist C. What I Like and Dislike about Being a Consumer Psychologist D. What Advice I Have for Those Considering Consumer Psychology E. How I See the Field of Consumer Psychology Evolving References Index
Preface About the Authors Chapter 1. The Field of Consumer Psychology Who is a consumer psychologist? Diverse Profiles of Consumer Psychologists Chapter 2. Studying to Become a Consumer Psychologist Diversity in Educational Pathways Graduate Degrees in Consumer Psychology Coursework Related to Consumer Psychology Chapter 3. What Consumer Psychologists Do Consumer Psychologists at Universities Consumer Psychologists Outside of Academia Chapter 4. Graduate Students in Consumer Psychology Choosing Graduate Schools to Apply to Getting into a Graduate School of Choice Doing Well in Graduate School Chapter 5. The Destination of Consumer Psychologists Applying to a Faculty Position Securing a Job as a Faculty Member Doing Well as a Faculty Member Non-Academic Destinations Chapter 6. Continuing on the Consumer Psychology Journey Positives and Negatives of the Journey Words of Advice from a Few Consumer Psychologists Conclusion Appendix: Verbatim Responses of Several Consumer Psychologists A. Why I Think of Myself as a Consumer Psychologist B. How I Became a Consumer Psychologist C. What I Like and Dislike about Being a Consumer Psychologist D. What Advice I Have for Those Considering Consumer Psychology E. How I See the Field of Consumer Psychology Evolving References Index
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