Sunghan Ryu

Beauty of Crowdfunding

Blooming Creativity and Innovation in the Digital Era

• Gebundenes Buch

Produktbeschreibung

This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society. The book includes an overview of existing discussions across different disciplines i.e. entrepreneurship, information systems, marketing, and correlates the theories to the best crowdfunding practices.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 132
• Erscheinungstermin: 16. Dezember 2019
• Englisch
• Abmessung: 239mm x 155mm x 15mm
• Gewicht: 408g
• ISBN-13: 9780367198534
• ISBN-10: 0367198533
• Artikelnr.: 58440961

Autorenporträt

Sunghan Ryu is Assistant Professor at USC-SJTU Institute of Cultural and Creative Industry in Shanghai Jiao Tong University. His research and teaching focus on IT innovations in cultural and creative domains from a business/management perspective. His current research projects revolve around crowdfunding and its impacts on creativity and innovation. He lives in Shanghai, China with his wife and three daughters.

Inhaltsangabe

Introduction Part 1 About Crowdfunding 1. Crowdfunding: An old story? 2.
How crowdfunding works 3. Understanding the foundation of crowdfunding 4.
What we know (and don't know) about crowdfunding Part 2 Beauty of
cowdfunding 5. Creativity 6. Diversity 7. Balance 8. Connection 9. Change
Part 3 Behind crowdfunding 10. Key challenges and drawbacks of crowdfunding
11. What comes next after crowdfunding Epilogue: Divergence and convergence