Neil Leonard, Gavin Ambrose

Basics Graphic Design 03: Idea Generation

• Broschiertes Buch

Produktbeschreibung

Basics Graphic Design 03: Idea Generation explores the many ways in which the designer can generate ideas and develop them into successful design solutions.

Produktdetails

• Verlag: Bloomsbury Academic
• Seitenzahl: 200
• Erscheinungstermin: 27. Februar 2020
• Englisch
• Abmessung: 229mm x 160mm x 18mm
• Gewicht: 454g
• ISBN-13: 9781350170223
• ISBN-10: 1350170224
• Artikelnr.: 59260681

Autorenporträt

Neil Leonard is Associate Head of Department, Design Communication at the University of the West of England. He was formerly Programme Leader for Graphic Design at Plymouth College of Art, UK. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses. As a freelancer he has worked with a number of private clients and design agencies on projects that include branding, publishing, web design, and advertising.. As an educator, he has worked on employability initiatives that have involved working closely with industry to ensure students have a wide array of opportunities awaiting them upon graduation.

Inhaltsangabe

Chapter 1: Basic principles Getting started Kick-starting the process
Working in a group Studio interview Exercise Chapter 2: Creative thinking
and idea generation Strategies and methods Exploring idea generation Studio
interview Exercise Chapter 3: Audience and context Audience-specific
techniques Client and competition Object, construction and materials Studio
interview Exercise Chapter 4: Practical idea generation Working in the
studio Working in the environment Studio interview Exercise Chapter 5:
Developing and informing your ideas Informing your ideas Synthesis and
development Studio interview Exercise Chapter 6: Application Presenting and
communicating ideas Applying idea generation Studio interview Exercise