Basic Marketing
A useful book for students,course instructors and any reader who wants to have basic marketing knowledge
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We encounter the word marketing in our everyday language. A layman views it more or less equivalent to the term selling and advertising. In fact not only a layman that considers it this way but also there are some companies that considers marketing as a business function whose responsibility area is to dispose of whatever products the firm decided to produce. However, in today s turbulent and competitive business environment, selling and advertising are only part of marketing.
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