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Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1 (A), University of Bedfordshire, language: English, abstract:Even though Japan is mostly westernized it remains being traditional Japanese. Ithas a hierarchically structured culture and society and contains complex rules forinterpersonal situations and relationships (Kazuo Nishiyama, 2000, p. 1-9). TheJapan culture and society varies from the German. Those differences in cross-boarder alliances are sources of potential conflicts and misunderstandings inbusiness relationships (Susan C. Schneider and Jean-Lois Barsoux, 2003, p. 9).Especially the way of verbal and non-verbal communication: Japan is a highcontext culture. Many information lay "between" the lines (in the context).Germany in contrast to that is a low context culture. They give precise informationin a direct way. Japanese are more introverted and restrained than the Germans.The importance of face keeping(for e.g. not showing emotions public) is anothermain difference. In Japan the status of a person (often linked to its age andexperience) is important (Edward T. Hall and Mildred Reed Hall, 1987, xvi). Butalso some little specific differences can cause huge problems. For example thediffering attitude towards bribe and gifts can cause difficult misapprehensions.This summary of some of the main differences shows that there are manyvarieties that can cause problems in business. This gap between the German andthe Japanese culture is unconditionally to considers, important to know in detailand very helpful to internalize in doing business with Japan as a Germancompany.