Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures can answer this question and teach everyone in the aviation field how to stop a tragic event from becoming an unstoppable PR nightmare.
Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures can answer this question and teach everyone in the aviation field how to stop a tragic event from becoming an unstoppable PR nightmare.
Linda J. Tavlin is the president of an international aviation communication consultancy with over 30 years' experience training organizations on how to deal with controversial audiences. Linda teaches aviation communication in the accident investigation and safety programs at Cranfield University, UK.
Inhaltsangabe
Introduction 1 Introduction to aviation communication - it's more than you think! 2 Aviation terminology and communication techniques: the basic building blocks and connective tissue 3 The 4-point formula - your absolute safety net 4 The accident investigation process and associated scenarios: who is really in charge? 5 Strategy and messages: establishing the foundation for success or failure - the meat and the bones 6 Controversial questions and answers - situational awareness - dos and don'ts: help to back out of that corner! 7 Communication response worksheets - learning to plan it all before something happens 8 Sample press statements: the accident and beyond with the how and the why 9 Social media and aviation communication: when and when not? 10 Case study - Allegiant Air, FAA, and 60 Minutes 11 Summary of mistakes and countermeasures
Introduction 1 Introduction to aviation communication - it's more than you think! 2 Aviation terminology and communication techniques: the basic building blocks and connective tissue 3 The 4-point formula - your absolute safety net 4 The accident investigation process and associated scenarios: who is really in charge? 5 Strategy and messages: establishing the foundation for success or failure - the meat and the bones 6 Controversial questions and answers - situational awareness - dos and don'ts: help to back out of that corner! 7 Communication response worksheets - learning to plan it all before something happens 8 Sample press statements: the accident and beyond with the how and the why 9 Social media and aviation communication: when and when not? 10 Case study - Allegiant Air, FAA, and 60 Minutes 11 Summary of mistakes and countermeasures
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