Sarah Banet-Weiser

Authentic(TM)

The Politics of Ambivalence in a Brand Culture

• Broschiertes Buch

Produktbeschreibung

Argues that brands are about culture as much as they are about economics

Produktdetails

• Critical Cultural Communication
• Verlag: New York University Press
• Seitenzahl: 279
• Erscheinungstermin: 15. Oktober 2012
• Englisch
• Abmessung: 228mm x 151mm x 22mm
• Gewicht: 442g
• ISBN-13: 9780814787144
• ISBN-10: 0814787142
• Artikelnr.: 35889212

Autorenporträt

Sarah Banet-Weiser is Professor and Head of the Department of Media and Communications at the London School of Economics. She is the author of four books, including Authentic(TM): The Politics of Ambivalence in a Brand Culture (2012), which won the International Communication Association's Outstanding Book Award, The Most Beautiful Girl in the World: Beauty Pageants and National Identity (1999), Kids Rule! Nickelodeon and Consumer Citizenship (2007), and Empowered: Popular Feminism and Popular Misogyny (2018). She is the co-editor of Cable Visions: Television Beyond Broadcasting (2007) and Commodity Activism: Cultural Resistance in Neoliberal Times (2012), both available from NYU Press.