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My project asks, in the context of a predominantly Eurocentric language attitude scholarship in which sociolinguistics, psychologists, educators, race theorists, language planners and policy makers, continue to define language attitudes among Africans and the Diaspora in terms of European languages, how could be it normal or acceptable in contemporary globalization to hope that non-metropolitan indigenous African languages, both in the Continent and the Diaspora, could transform one s life for the better?
In chapter discussions and review of language attitude research in Africa and the
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Produktbeschreibung
My project asks, in the context of a predominantly
Eurocentric language attitude scholarship in which
sociolinguistics, psychologists, educators, race
theorists, language planners and policy makers,
continue to define language attitudes among Africans
and the Diaspora in terms of European languages, how
could be it normal or acceptable in contemporary
globalization to hope that non-metropolitan
indigenous African languages, both in the Continent
and the Diaspora, could transform one s life for the
better?

In chapter discussions and review of language
attitude research in Africa and the Diaspora, I show
how both colonial and post-colonial language
attitudes research in Africa and the Diaspora have
often used European-based research models in
constructing the image of prestige and superiority
of these instruments of colonial domination in
comparison to indigenous African varieties both in
the continent and the Diaspora.

I then draw attention to complications of the
transnational Eurocentric language dominance as
postulated by Fanon, Dubois, Baldwin, and in keynote
research by Rickford, Taylor, Ngugi wa Thiong o,
Smitherman.
Autorenporträt
Christopher Githiora was born and raised in Mang'u, Kenya.
He attended St. Joseph's Secondary School, Mangu and St. Mary's
High School, Yala for his High school education. He took his
university education in the US and earned a doctorate in English
from Michigan State University.