Stefan Ouma

Assembling Export Markets

The Making and Unmaking of Global Food Connections in West Africa

• Broschiertes Buch

Produktbeschreibung

Assembling Export Markets explores the new 'frontier regions' of the global fresh produce market that has emerged in Ghana over the past decade.

Represents a major and empirically rich contribution to the emerging field of the social studies of economization and marketization
Offers one of the first ethnographic accounts on the making of global commodity chains 'from below'
Denaturalizes global markets by unpacking their local engagement, materially entangled construction, need for maintenance, and fragile character
Offers a trans-disciplinary engagement with the construction and extension of market relations in two frontier regions of global capitalism
Critically examines the opportunities and risks for firms and farms in Ghana entering global fresh produce markets

Produktdetails

• RGS-IBG Book Series
• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 264
• Erscheinungstermin: 26. Mai 2015
• Englisch
• Abmessung: 228mm x 151mm x 17mm
• Gewicht: 332g
• ISBN-13: 9781118632581
• ISBN-10: 1118632583
• Artikelnr.: 41430898

Autorenporträt

Stefan Ouma is Assistant Professor in the Department of Human Geography at the Goethe University of Frankfurt. Being an economic geographer by training, he has worked extensively on global commodity chains, agrifood standards, smallholder agriculture, and contract farming in East and West Africa.

Inhaltsangabe

Series Editors' Preface viii Preface ix Technical Remarks xi List of
Figures xii List of Tables xiii Abbreviations xiv 1 Introduction:
Struggling with "World Market Integration" 1 Rethinking Global Connections
6 Grounding Commodity Chains: Geographies of Marketization 9 Matters of
Concern 14 The Practical Means of Marketization 15 Marketization as
Proliferation 16 Of Frontier Regions and Borderlands 16 How This Book
Unfolds 17 2 Querying Marketization 21 Studying Markets as Practical
Accomplishments 23 Markets as Sociotechnical Agencements 25 "Problems" of
Market?]Making 29 Exchanging Goods the "Right" Way 31 Qualified
Objectifications 32 Detachment/Calculation 35 Singularizations 36 Knowing
and Doing Markets 37 From Market Knowledge to Knowing Markets 38 Power
in/through Markets 39 Formatting Market Encounters 42 The Order(ing) of
Markets 44 Conclusion 49 3 Remaking "the Economy": Taking Ghanaian
Horticulture to Global Markets 53 Models of Organizing "the Economy": From
Macro to Micro 56 A Tale of Two Frontiers 59 Markets for Development:
Organic Mangoes in Northern Ghana 60 Fresh from Farm: JIT Pineapple Markets
66 Sites of Attention 71 Conclusion 74 4 Critical Ethnographies of
Marketization 77 Researching Markets in the Making 79 Outside/Inside "the
Market" 81 "Reconstructing" Market Practices 85 Technicalities? 86
Knowledge Production: Heuristics and Limitations 88 After "the Field":
Veni, Vidi, Vici? 90 Conclusion 92 5 The Birth of Global Agrifood Market
Connections 94 Nothing Was Packaged for (High?]value) Export 97 Market
Enrollment, Not Integration 98 The Messy Economics of Outgrowing 107
Market?]making as Boundary Work 108 Outflanking Nature? 113 The Terms of
"World Market" Enrollment 115 Good(s) Connect(ions) 119 Having the "Right"
Product 121 Performing the Audit Economy 122 Relational Properties of
Competition 123 Ongoing Struggles for Retail Worth 124 The Orderings of JIT
125 Conclusion 126 6 Enacting Global Connections: The Making of World
Market Agencies 131 Qualculating the Mango Tree 133 Indeterminate Framings
of Worth 133 Struggling for the Agricola Oeconomicus 137
Responsibilizing/Autonomizing Farmers 140 Standardizing Market STAs 141
Standards and the Stubborn Social 147 Value/Power 149 Conclusion 151 7
Markets, Materiality, and (Anti?])Political Encounters 153 The Hidden
Conditions of Global Markets 155 Powerful Valorimeters 157 Pricing,
Returns, and Visible hands 159 Power Relations as Relations of Accounting
162 Accounting: Frontstage 165 Accounting: Backstage 166 Conclusion 171 8
Market Crises: When Things Fall Apart, or Won't Come Together 174 A Model
in Crisis 177 MD2 Takes Over the Market, or How Goods Become Delegitimated
178 Trading Down in Times of Crisis 183 Currency and Capital Volatilities
183 When the Supply Base Disenrolls ... 184 Reassembling the Market Social?
187 Recalcitrant "Nature" and the Crisis of the Developmental Market 189
(Mis?])calculating "Nature" and other Surprises: Mango Trees as Precarious
Commodities 191 Crisis Accounts 193 Regrouping 196 The Corporate Calculus
of the Crisis 197 Fixing Yields: Contested Pathways of Qualification 198
Conclusion 201 9 Conclusion 205 Beyond Inclusion 209 "Market Modernity,"
Alternatives, Critique 212 Beyond Agrifood: Profanizing Marketization 213
References 215 Index 232

Rezensionen

'In transparently clear prose, Stefan Ouma has written awonderfully rich empirical account of how global markets fortropical fruit are made both materially and institutionally at theintersection of very particular local sites. The book is anotherterrific example of the usefulness of the theory of economicperformativity that German economic geographers have increasinglyhoned and made their own.'
-- Trevor Barnes, Department of Geography, University ofBritish Columbia

'In this provocative book, Ouma challenges theconventional wisdom of both market enthusiasts and critics. Throughinsights from across the social sciences, he shows how both marketinstitutions and the persons who perform them always emerge fromparticular messy historical circumstances, creating differentformats and distributions of power in different locations.Ouma's 'on the ground' study offers a new andimportant approach to understanding markets.'
-- Lawrence Busch, Department of Sociology, Michigan StateUniversity