This is the first book to reveal secret of the Asia psyche that influence behavior in business, diplomacy, lifestyles, and basttle. Americans seldom realize that Asians regard the marketplace as a battlefield, but now successful East-West trade consultant Chu tells how Westerners can defend their interests by playing the same game.
This is the first book to reveal secret of the Asia psyche that influence behavior in business, diplomacy, lifestyles, and basttle. Americans seldom realize that Asians regard the marketplace as a battlefield, but now successful East-West trade consultant Chu tells how Westerners can defend their interests by playing the same game.
Chin-Ning Chu is president of Asian Marketing Consultants, Inc. She counsels Western companies doing or wishing to do business in Asia. Born in Teinjin, near Beijing, she was raised in Taiwan after the fall of mainland China to the Communists. She has studied the teachings of sages in India, China, and Europe and believes her study of philosophy and psychology provides her with a powerful tool with which to examine the complexities of philosophical, sociological, and historical influences on the shaping of the modern Asian mind. Ms. Chu lives in Beaverton, Oregon.
Inhaltsangabe
Contents Acknowledgments Part One The Mind Game 1 Preparing for the Game 2 The Marketplace is a Battlefield 3 The Sun Tzu Bing-Fa 4 The 36 Strategies 5 Thick Face, Black Heart Part Two The Ant People 6 Japan Says no for 300 Years 7 Virtue and Hypocrisy 8 The Corporate Samurai 9 Morita and Ishihara Part Three The Matriarch 10 The Hurdles 11 China Views the West 12 Historical and Cultural Connections Among the Asian Peoples 13 The Inner Chinese 14 Taiwan's Prosperity Explosion Part Four The Survivors 15 Great Expectations Part Five Endgame 16 Winning Moves 17 Paper Tiger or Sleeping Lion? Index
Contents Acknowledgments Part One The Mind Game 1 Preparing for the Game 2 The Marketplace is a Battlefield 3 The Sun Tzu Bing-Fa 4 The 36 Strategies 5 Thick Face, Black Heart Part Two The Ant People 6 Japan Says no for 300 Years 7 Virtue and Hypocrisy 8 The Corporate Samurai 9 Morita and Ishihara Part Three The Matriarch 10 The Hurdles 11 China Views the West 12 Historical and Cultural Connections Among the Asian Peoples 13 The Inner Chinese 14 Taiwan's Prosperity Explosion Part Four The Survivors 15 Great Expectations Part Five Endgame 16 Winning Moves 17 Paper Tiger or Sleeping Lion? Index
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