Ever wonder how the Heimlich maneuver, the butterfly stroke, or the moonwalk originated? They were not feats of genius. Basic laws of learning and behavior explain how such innovations emerged and evolved. Using real life stories, behavioral psychology, and the history of science, this book illuminates the creative process.
Ever wonder how the Heimlich maneuver, the butterfly stroke, or the moonwalk originated? They were not feats of genius. Basic laws of learning and behavior explain how such innovations emerged and evolved. Using real life stories, behavioral psychology, and the history of science, this book illuminates the creative process.
Edward A. Wasserman is Professor of Psychology at the University of Iowa, USA, and has held visiting appointments in England, Russia, Japan, and France. He has published widely and received several prestigious awards in the areas of learning, memory, and cognition in people and animals.
Inhaltsangabe
Section I. Introduction Section II. The Vignettes Part I. Sports 1. Dick Fosbury's High Jump was No Flop! 2. Shedding Fresh Light on the History of the Butterfly Stroke 3. The Monkey Crouch: Jockeying for Position 4. Riding Acey-Deucy 5. The High Five: One Singular Sensation Part II. Medicine 6. The Apgar Score: 'Millions Have Been Saved' 7. The Ponseti Method: Effective Treatment for Clubfoot Only 2,400 Years in the Making 8. The Heimlich Maneuver 9. Eating to Live: The Lifesaving Contribution of Stanley Dudrick 10. What's in a (Drug) Name? 11. Self-Medication by People and Animals 12. Personalized Medicine: The End of Trial-and-Error Treatment? Part III. Hygiene 13. Florence Nightingale: Advancing Hygiene through Data Visualization 14. Taking Mental Floss to Dental Floss 15. A Very Close Shave Part IV. Arts, Entertainment, and Culture 16. Ansel Adams: Art for Art's Sake? 17. Basil Twist: 'Genius' Puppeteer 18. Moonwalking: And More Mundane Modes of Moving 19. Play on Words 20. Cuatro Festivals Españoles 21. Tchaikovsky: Puzzles of the Pathétique 22. The Evolution of the Violin: Survival of the Fittest or the Fondest Fiddle? Part V. Is This Heaven? No, It's Iowa! 23. The Rise and the Demise of the Iowa Caucus 24. Iowa's Blackout Plates: Artistic License Hits the Road 25. If I Write It, They Will Build It Section III. Putting It Together 26. Context, Consequence, and Coincidence 27. Are We Just Making It Up as We Go Along?
Section I. Introduction Section II. The Vignettes Part I. Sports 1. Dick Fosbury's High Jump was No Flop! 2. Shedding Fresh Light on the History of the Butterfly Stroke 3. The Monkey Crouch: Jockeying for Position 4. Riding Acey-Deucy 5. The High Five: One Singular Sensation Part II. Medicine 6. The Apgar Score: 'Millions Have Been Saved' 7. The Ponseti Method: Effective Treatment for Clubfoot Only 2,400 Years in the Making 8. The Heimlich Maneuver 9. Eating to Live: The Lifesaving Contribution of Stanley Dudrick 10. What's in a (Drug) Name? 11. Self-Medication by People and Animals 12. Personalized Medicine: The End of Trial-and-Error Treatment? Part III. Hygiene 13. Florence Nightingale: Advancing Hygiene through Data Visualization 14. Taking Mental Floss to Dental Floss 15. A Very Close Shave Part IV. Arts, Entertainment, and Culture 16. Ansel Adams: Art for Art's Sake? 17. Basil Twist: 'Genius' Puppeteer 18. Moonwalking: And More Mundane Modes of Moving 19. Play on Words 20. Cuatro Festivals Españoles 21. Tchaikovsky: Puzzles of the Pathétique 22. The Evolution of the Violin: Survival of the Fittest or the Fondest Fiddle? Part V. Is This Heaven? No, It's Iowa! 23. The Rise and the Demise of the Iowa Caucus 24. Iowa's Blackout Plates: Artistic License Hits the Road 25. If I Write It, They Will Build It Section III. Putting It Together 26. Context, Consequence, and Coincidence 27. Are We Just Making It Up as We Go Along?
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