Bethany Klein

As Heard on Tv: Popular Music in Advertising

• Broschiertes Buch

Produktbeschreibung

Television commercials are now a standard environment through which we experience popular music. The use of popular music in advertising remains a practice that continues to prompt strong and varied responses from media commentators and music fans. This continuing debate is evidence that the commercialization of the popular arts comes inbuilt not only with advantages but also with strain. As Heard on TV explores the gap between the limited academic research conducted on this subject and the countless popular assessments insisting on the cultural significance of the practice.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 178
• Erscheinungstermin: 28. April 2010
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 259g
• ISBN-13: 9781409407645
• ISBN-10: 1409407640
• Artikelnr.: 31331027

Autorenporträt

Bethany Klein is Lecturer in Media Industries at the Institute of Communications Studies, University of Leeds, UK

Inhaltsangabe

General Editor's Preface
Acknowledgements
Introduction
1 As Heard on TV: The Marriage of Popular Music and Advertising
2 Selling Revolution: The Role of Authorship in Music Licensing
3 Commercial Art: Advertising as an Artistic Vehicle for Music Placement
4 "The New Radio": Music Licensing as a Response to Industry Woe
5 In Perfect Harmony: Popular Music and Cola Advertising
6 Taming Rebellion: Advertising's Control over Meaning
7 Negotiating the Future of Popular Music in Advertising
Appendix
Bibliography
Index