Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as manager for Ubuntu. Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. This expanded edition shows you how to keep community…mehr
Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as manager for Ubuntu. Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. This expanded edition shows you how to keep community projects on track, make use of social media, and organize collaborative events. Interviews with 12 community management leaders, including Linus Torvalds, Tim O'Reilly, and Mike Shinoda, provide useful insights. Develop specific objectives and goals for building your community Build processes to help contributors perform tasks, work together, and share successes Provide tools and infrastructure that enable members to work quickly Create buzz around your community to get more people involved Harness social media to broadcast information, collaborate, and get feedback Use several techniques to track progress on community goals Identify and manage conflict, such as dealing with divisive personalities
Jono Bacon is an award-winning leading community manager, author and consultant. Currently the community manager for the worldwide Ubuntu community, Bacon is a regular keynote speaker, has also authored four books and acted as a consultant to a range of technology companies. Bacon's weblog (http://www.jonobacon.org/) is one of the widest read Open Source weblogs and he writes regularly about community management.
Inhaltsangabe
Foreword from the First Edition Foreword Preface Documenting the Undocumented The Second Edition Who Is This Book For? The Road Ahead If You Like (or Don't Like) This Book License Join Our Community Typographical Conventions Used in This Book Safari® Books Online How to Contact Us Acknowledgments Chapter 1: The Art of Community 1.1 Collaboration-Driven Ethos 1.2 The Essence of Community 1.3 The Basis of Communication 1.4 Unwrapping Opportunity 1.5 A Community Manager: Becoming the Community 1.6 Moving Forward Chapter 2: Planning Your Community 2.1 Planning for Success 2.2 Teams: The Building Blocks of Belonging 2.3 Designing Your Community 2.4 Filling Out the Plan 2.5 Pulling Together the Threads 2.6 Documenting Your Strategy 2.7 Financially Supporting Your Community 2.8 Wrapping Up Chapter 3: Communicating Clearly 3.1 He Said, She Said 3.2 Building Your Communication Channels 3.3 Leading by Example 3.4 Summary Chapter 4: Processes: Simple Is Sustainable 4.1 Eyes on the Prize 4.2 Building Great Processes 4.3 Assessing Needs 4.4 Getting Buy-In for Your Processes 4.5 The On-Ramp: Creating Collaborative Processes 4.6 Process Reassessment 4.7 Moving On Chapter 5: Supporting Workflow with Tools and Data 5.1 Understanding Your Workflow 5.2 Building Great Infrastructure 5.3 Avoiding Resource Fetishism 5.4 Technical Considerations 5.5 Building and Maintaining Transparency 5.6 Regular Workflow Assessment 5.7 Moving On Chapter 6: Social Media 6.1 Don't Be That Guy/Girl 6.2 Being Social 6.3 Social Media Services in a Nutshell 6.4 Harnessing Social Media 6.5 Social Media on Your Terms Chapter 7: Building Buzz 7.1 Mindshare 7.2 The Building Blocks of Buzz 7.3 Setting Up Your Base 7.4 The Buzz Cycle 7.5 Buzz Targets 7.6 Building Alliances 7.7 Events and Conferences 7.8 Summary Chapter 8: Measuring Community 8.1 Community Self-Reflection 8.2 The Foundations of Feedback 8.3 Hooks 'n' Data 8.4 Anonymity and Privacy 8.5 Moving On Chapter 9: Managing and Tracking Work 9.1 Credibility and the Need to Track Progress 9.2 The Importance of Tracking Our Work 9.3 What We Need to Manage 9.4 Tracking Projects 9.5 Tracking Growth and Decline 9.6 Tracking Health 9.7 Reacting to Community Concerns 9.8 Moving On Chapter 10: Governance 10.1 Accountability 10.2 Governance Does Not Suck 10.3 Governance and Community 10.4 The Case for Governance 10.5 Learning from the Leaders 10.6 Setting Up a Community Council 10.7 Ubuntu Governance Example 10.8 Expanding Governance 10.9 Summary Chapter 11: Handling Conflict and Relationships 11.1 The Nature of the Beast 11.2 The Calm Before the Storm 11.3 The Conflict Resolution Process 11.4 Dealing with Burnout 11.5 Handling Absence 11.6 Handling Bereavement 11.7 Summary Chapter 12: Creating and Running Events 12.1 Building Family Values 12.2 Events 12.3 Getting Organized 12.4 Organizing Physical Events 12.5 Getting Sponsorship 12.6 Case Study: The Ubuntu Developer Summit 12.7 Organizing Online Events 12.8 Summary Chapter 13: Hiring a Community Manager 13.1 Why Community Building Has Become a Big Business 13.2 The Role of a Community Manager in the Corporation 13.3 Managing Your Community Manager 13.4 Summary Chapter 14: Community Case Book 14.1 Linus Torvalds, Linux 14.2 Mike Shinoda, Linkin Park 14.3 Mårten Mickos, MySQL and Eucalyptus 14.4 Mike Linksvayer, Creative Commons 14.5 Tim O'Reilly, O'Reilly Media 14.6 Carolyn Mellor, X.commerce, PayPal, and eBay 14.7 Ilan Rabinovitch, Southern California Linux Expo 14.8 Richard Esguerra, Humble Indie Bundle 14.9 Mark Bussler, Classic Game Room 14.10 Mary Colvig, Mozilla 14.11 Dries Buytaert, Drupal and Acquia 14.12 James Spafford, Media Molecule Chapter 15: Onward and Upward 15.1 Building Our Own Community 15.2 The Community Leadership Summit 15.3 Keeping in Touch Colophon
Foreword from the First Edition Foreword Preface Documenting the Undocumented The Second Edition Who Is This Book For? The Road Ahead If You Like (or Don't Like) This Book License Join Our Community Typographical Conventions Used in This Book Safari® Books Online How to Contact Us Acknowledgments Chapter 1: The Art of Community 1.1 Collaboration-Driven Ethos 1.2 The Essence of Community 1.3 The Basis of Communication 1.4 Unwrapping Opportunity 1.5 A Community Manager: Becoming the Community 1.6 Moving Forward Chapter 2: Planning Your Community 2.1 Planning for Success 2.2 Teams: The Building Blocks of Belonging 2.3 Designing Your Community 2.4 Filling Out the Plan 2.5 Pulling Together the Threads 2.6 Documenting Your Strategy 2.7 Financially Supporting Your Community 2.8 Wrapping Up Chapter 3: Communicating Clearly 3.1 He Said, She Said 3.2 Building Your Communication Channels 3.3 Leading by Example 3.4 Summary Chapter 4: Processes: Simple Is Sustainable 4.1 Eyes on the Prize 4.2 Building Great Processes 4.3 Assessing Needs 4.4 Getting Buy-In for Your Processes 4.5 The On-Ramp: Creating Collaborative Processes 4.6 Process Reassessment 4.7 Moving On Chapter 5: Supporting Workflow with Tools and Data 5.1 Understanding Your Workflow 5.2 Building Great Infrastructure 5.3 Avoiding Resource Fetishism 5.4 Technical Considerations 5.5 Building and Maintaining Transparency 5.6 Regular Workflow Assessment 5.7 Moving On Chapter 6: Social Media 6.1 Don't Be That Guy/Girl 6.2 Being Social 6.3 Social Media Services in a Nutshell 6.4 Harnessing Social Media 6.5 Social Media on Your Terms Chapter 7: Building Buzz 7.1 Mindshare 7.2 The Building Blocks of Buzz 7.3 Setting Up Your Base 7.4 The Buzz Cycle 7.5 Buzz Targets 7.6 Building Alliances 7.7 Events and Conferences 7.8 Summary Chapter 8: Measuring Community 8.1 Community Self-Reflection 8.2 The Foundations of Feedback 8.3 Hooks 'n' Data 8.4 Anonymity and Privacy 8.5 Moving On Chapter 9: Managing and Tracking Work 9.1 Credibility and the Need to Track Progress 9.2 The Importance of Tracking Our Work 9.3 What We Need to Manage 9.4 Tracking Projects 9.5 Tracking Growth and Decline 9.6 Tracking Health 9.7 Reacting to Community Concerns 9.8 Moving On Chapter 10: Governance 10.1 Accountability 10.2 Governance Does Not Suck 10.3 Governance and Community 10.4 The Case for Governance 10.5 Learning from the Leaders 10.6 Setting Up a Community Council 10.7 Ubuntu Governance Example 10.8 Expanding Governance 10.9 Summary Chapter 11: Handling Conflict and Relationships 11.1 The Nature of the Beast 11.2 The Calm Before the Storm 11.3 The Conflict Resolution Process 11.4 Dealing with Burnout 11.5 Handling Absence 11.6 Handling Bereavement 11.7 Summary Chapter 12: Creating and Running Events 12.1 Building Family Values 12.2 Events 12.3 Getting Organized 12.4 Organizing Physical Events 12.5 Getting Sponsorship 12.6 Case Study: The Ubuntu Developer Summit 12.7 Organizing Online Events 12.8 Summary Chapter 13: Hiring a Community Manager 13.1 Why Community Building Has Become a Big Business 13.2 The Role of a Community Manager in the Corporation 13.3 Managing Your Community Manager 13.4 Summary Chapter 14: Community Case Book 14.1 Linus Torvalds, Linux 14.2 Mike Shinoda, Linkin Park 14.3 Mårten Mickos, MySQL and Eucalyptus 14.4 Mike Linksvayer, Creative Commons 14.5 Tim O'Reilly, O'Reilly Media 14.6 Carolyn Mellor, X.commerce, PayPal, and eBay 14.7 Ilan Rabinovitch, Southern California Linux Expo 14.8 Richard Esguerra, Humble Indie Bundle 14.9 Mark Bussler, Classic Game Room 14.10 Mary Colvig, Mozilla 14.11 Dries Buytaert, Drupal and Acquia 14.12 James Spafford, Media Molecule Chapter 15: Onward and Upward 15.1 Building Our Own Community 15.2 The Community Leadership Summit 15.3 Keeping in Touch Colophon
Rezensionen
"'The Art of Community' sei jedem Community-Entscheider ans Herz gelegt. Für Manager, die sich am Einstieg in die Themen Web 2.0 und Community-Aufbau versuchen, ist es eine Pflichtlektüre." -- Ubuntu User, Februar 2010
"...jeder Teilnehmer - nicht nur der Leiter - eines Community-Projekts kann daraus Rat und Anregung schöpfen, bis hin zum Umgang mit Konflikten und Störenfrieden auf der Mailingliste." -- Linux Magazin, November 2009
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
