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This study attempts to show that firms theory is better approached from perspective of environmental factors such that environmental scale shall be dictate of the performance of a firm instead of market forces. In essence, the thesis establishes link between individual firm and groups of firms to practicability of environmental factors rather market forces. The performance of business in Africa testifies to environmental implication than to marketing variability.

Produktbeschreibung
This study attempts to show that firms theory is better approached from perspective of environmental factors such that environmental scale shall be dictate of the performance of a firm instead of market forces. In essence, the thesis establishes link between individual firm and groups of firms to practicability of environmental factors rather market forces. The performance of business in Africa testifies to environmental implication than to marketing variability.
Autorenporträt
Funso Agbeyangi Abdussalam est fier d'être un écrivain, un auteur et un entrepreneur accompli couvrant divers domaines. Il est sur le point de terminer son programme de doctorat à la KWASU, à Malete. Il est diplômé de l'université d'Ilorin, Ilorin. Il est titulaire d'une licence, d'une maîtrise et d'un MBA de l'université d'Ilorin, au Nigeria. Il enseigne actuellement à l'École polytechnique de l'État de Kwara, Ilorin, Ilorin. Nigeria.