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Applied Sport Business Analytics provides a practical explanation of the use of data analytics in sport. It will prepare sport managers and data analysts to translate metrics in a useful way that allows them to make data-informed decisions to achieve desired outcomes in their organization.

Produktbeschreibung
Applied Sport Business Analytics provides a practical explanation of the use of data analytics in sport. It will prepare sport managers and data analysts to translate metrics in a useful way that allows them to make data-informed decisions to achieve desired outcomes in their organization.
Autorenporträt
Christopher Atwater is an assistant professor of sport management in the School of Hospitality, Sport, and Tourism Management at Troy University. He teaches analytics courses at the graduate and undergraduate levels. Robert Baker is a professor and the director of the Center for Sport Management at George Mason University. He is a former president of the North American Society for Sport Management (NASSM), a founding board member of the World Association for Sport Management (WASM), and a founding commissioner of the Commission on Sport Management Accreditation (COSMA). He has conducted numerous presentations and produced articles on sport analytics. Ted Kwartler earned his MBA from Notre Dame. He is an instructor at Harvard University. He has conducted many presentations and written articles on sport analytics. He also authored a popular book entitled Text Mining.