Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.
Jack Rosenberry is a Professor Emeritus of the Department of Media and Communication at St. John Fisher College in Rochester, New York, U.S.A. Lauren A. Vicker is Communications Professor Emeritus at St. John Fisher College in Rochester, New York, U.S.A.
Inhaltsangabe
1 Theory and the Study of Communication 2 Historical Developments in Mass Communication Theory 3 The Individual Perspective on Mass Communication Theory 4 The Sociological Perspective on Mass Communication Theory 5 The Alternative Paradigms of Critical and Cultural Studies 6 International Communication Theories 7 Research Principles and Practices 8 Quantitative Research Methods 9 Qualitative Research Methods 10 Beyond Theory and Research
1 Theory and the Study of Communication 2 Historical Developments in Mass Communication Theory 3 The Individual Perspective on Mass Communication Theory 4 The Sociological Perspective on Mass Communication Theory 5 The Alternative Paradigms of Critical and Cultural Studies 6 International Communication Theories 7 Research Principles and Practices 8 Quantitative Research Methods 9 Qualitative Research Methods 10 Beyond Theory and Research
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