Benjamin Bach
Broschiertes Buch

An investigaton into the relevance of Guerrilla Marketing to small and medium-sized enterprises

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Bachelor Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.9, University of Lincoln (Faculty of Business & Law), course: Marketing & Advertising, language: English, abstract: Guerrilla (ge'ril ) marketing; an unconventional way of promotional marketing activities on a low-budget level. This aggressive marketing approach is characterised by creative and legal attacks targeted on competitors in order to maintain or increase awareness and impact to the customer. Guerrilla marketing stands for focusing on conventional goals such as profi...