Herbert F. Weisberg, Jon A. Krosnick, Bruce D. Bowen

An Introduction to Survey Research, Polling, and Data Analysis

• Gebundenes Buch

Produktbeschreibung

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Produktdetails

• Verlag: Sage Publications
• 3. Auflage
• Seitenzahl: 412
• Erscheinungstermin: 1. Januar 1996
• Englisch
• Abmessung: 235mm x 157mm x 29mm
• Gewicht: 819g
• ISBN-13: 9780803974012
• ISBN-10: 0803974019
• Artikelnr.: 22074249

Autorenporträt

I am a Professor in the Department of Political Science at Ohio State University. My research and teaching interests include voting behavior, legislative behavior, and research methods, with a focus on survey research methods and scaling techniques.

Inhaltsangabe

Introduction
PART ONE: SURVEY DESIGN
The Nature of Survey Research
The Survey Process
Sampling Procedures
Questionnaire Construction
The Data Collection Stage
Coding Practices
Designing a Survey
PART TWO: DATA ANALYSIS
The Process of Data Analysis
Single-Variable Statistics
Statistical Inference for Means
Two-Variable Tables
Measures of Association
Control Tables
Correlation and Regression
PART THREE: SURVEY GUIDELINES
Writing Survey Reports
Evaluating Surveys
The Ethics of Polls