Ou Zhang, Wi-Suk Kwon

Broschiertes Buch

An Exploratory Study of Men's Interpretation and Choices of Male Looks

A Quantitative and Qualitative Research

Beschreibung

Revision with unchanged content. Men s shifting self-identities and masculinities result in changes in men s clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same male looks and the differences in their tendency to accept a variety of looks. It also investigated how these variances are related to information sources used.

Autor

Ou Zhang, received her M.S. in Consumer Affairs at Auburn University. Her Master's study and research focused on consumer behavior in clothing and fashion. Wi-Suk Kwon, an Assistant Professor in the Department of Consumer Affairs at Auburn University. Her research interests include consumer psychology, multi-channel retailing, and branding.

Produktdetails

• Verlag: AV Akademikerverlag
• Aufl.
• Seitenzahl: 68
• Erscheinungstermin: 22. August 2012
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 119g
• ISBN-13: 9783639454437
• ISBN-10: 363945443X
• Artikelnr.: 36279457