An Evaluation of Television Advertisements of a Selected Product - Kumar, Renjith
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This research aims to study the recall ability of television advertisements and throws light how advertisements influence brand awareness, advertisement awareness and influence on purchase decision. A sample of 189 households are selected those who watch regional television channels. The analysis shows television advertisements create mass awareness and consumers recall the elements of the television commercials. Moreover brand awareness has influenced in product purchase.

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Produktbeschreibung
This research aims to study the recall ability of television advertisements and throws light how advertisements influence brand awareness, advertisement awareness and influence on purchase decision. A sample of 189 households are selected those who watch regional television channels. The analysis shows television advertisements create mass awareness and consumers recall the elements of the television commercials. Moreover brand awareness has influenced in product purchase.
Autorenporträt
L'auteur est titulaire d'un diplôme d'études supérieures en économie, en gestion et d'un doctorat en marketing. Il a 18 ans d'expérience dans l'enseignement des diplômés en gestion dans des universités indiennes et étrangères. Il a publié 30 articles de recherche dans des revues nationales et internationales. Il est également formateur en compétences non techniques, développant les compétences de la personnalité des étudiants en gestion.