An Analyisis of Football Sponsorship in Zimbabwe: Case of ZIFA - Makumbe, William
36,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
18 °P sammeln
  • Broschiertes Buch

The football world is a natural area for sponsorship as it carries very strong images, has a mass international audience, and appeals to all classes (Ferrand & Pages, 1996). The football industry has therefore become a multi-million dollar industry. Football brands have emerged as global brands with organisations such as Real Madrid Football Club of Spain and Manchester United of the United Kingdom developing wide support across the continents to become arguably the world's most famous and richest sporting teams (Forbes Magazine, April 2010). This growth in popularity and exposure has…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
The football world is a natural area for sponsorship as it carries very strong images, has a mass international audience, and appeals to all classes (Ferrand & Pages, 1996). The football industry has therefore become a multi-million dollar industry. Football brands have emerged as global brands with organisations such as Real Madrid Football Club of Spain and Manchester United of the United Kingdom developing wide support across the continents to become arguably the world's most famous and richest sporting teams (Forbes Magazine, April 2010). This growth in popularity and exposure has triggered high interest amongst sponsors as they seek international brand awareness. When it comes to Africa in general and Zimbabwe in particular, football is not big business. Why ? This book answers the why part.
Autorenporträt
William Makumbe ist Dozent für Management an der Great Zimbabwe University. Sein Interessengebiet ist der Bereich des organisatorischen Verhaltens.