Alcoholic Beverages - Cavanagh, John; Clairmonte, Frederick F
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The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.

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Produktbeschreibung
The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.
Autorenporträt
John Cavanagh and Frederick F. Clairmonte