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Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Informationswissenschaften, Informationsmanagement, Note: 1,0, Hochschule Deggendorf, Sprache: Deutsch, Abstract: Traditional, inflexible management is inefficient in product development projects: Project members feel uncomfortable and the result does not meet customer's expectation. Therefore project management needs a kind of reorientation. The key success factors are the performance of the project team and the understanding of the customers' needs. Therefore the main goal of today's project management is to create the right environment for the project.Agile project management promises to be a solution: It supports team performance and demands short project cycles. Short iteration and continuous feedback of the customers helps to stay on the right way and to adjust requirements if possible.A popular example of agile project management is SCRUM. This study paper gives an overview about SCRUM itself. It presents roles, ceremonies and artifacts. It shows that SCRUM centers the team and the whole process is build around the team. The rules of SCRUM are simple and can easily be adapted. The focus of this paper is the roles of the process and how SCRUM supports team performance.