Neil Perkin

Gebundenes Buch

Agile Marketing

Unlock Adaptive and Data-Driven Marketing for Long-Term Success

Beschreibung

Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changing and unpredictable environment.

Autor

Neil Perkin

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 288
• Erscheinungstermin: 3. April 2022
• Englisch
• Abmessung: 240mm x 161mm x 23mm
• Gewicht: 810g
• ISBN-13: 9781398605121
• ISBN-10: 1398605123
• Artikelnr.: 62548668

Rezensionen

"There is ongoing debate about whether the principles of marketing itself have changed. But what should be clear to all is that *how* marketing is executed has changed and agile is key to that. Somewhat surprisingly, though, marketers have been slow to really understand what agile means for marketing. This book should be required reading for any marketer wanting to learn how marketing needs now to operate." Ashley Friedlein, CEO, Guild and Founder, Econsultancy