Agenda-Setting Theory
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High Quality Content by WIKIPEDIA articles! The agenda-setting theory is the theory that the mass-news media have a large influence on audiences by their choice of what stories to consider newsworthy and how much prominence and space to give them. Agenda-setting theory's main postulate is salience transfer. Salience transfer is the ability of the mass media to transfer issues of importance from their mass media agendas to public agendas.
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