B. Vincent
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AdWords Mastery (Large Print Edition)

The Ultimate Guide to Successful Google Advertising Campaigns

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AdWords Mastery: The Ultimate Guide to Successful Google Advertising Campaigns is a comprehensive guide for digital marketers who want to get the most out of their Google AdWords campaigns. This book covers all aspects of AdWords advertising, from the fundamentals of AdWords advertising to advanced techniques such as automation and machine learning. In this book, you will learn how to set up your AdWords account for success, choose the right keywords for your campaigns, craft effective ad copy that converts, understand Ad Rank and Quality Score, master AdWords bidding strategies, build effecti...