Khamylle Anne Mendoza

Advertising Tactics and Consumer's Behavior

Marketing students evaluating the vulnerabilities of the digitalized word-of-mouth to customer satisfaction

• Broschiertes Buch

Produktbeschreibung

Nowadays, advertisers create innovative campaigns through various social media platforms to easily reach their target audience. With that, online consumers are given the ability to immediately acquire feedback from other customers, which could be helpful for people who want to purchase something online. In this vein, this paper seeks to understand how online buyers are persuaded by other people's feedback.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 52
• Erscheinungstermin: 13. Juni 2019
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 96g
• ISBN-13: 9786200113412
• ISBN-10: 6200113416
• Artikelnr.: 57086990

Autorenporträt

Khamylle Anne Espinosa Mendoza è una studentessa di Arti della Comunicazione e una scrittrice freelance che aiuta i laureandi a costruire un lavoro di ricerca più eccellente. Prima di scoprire la sua passione per la scrittura all'età di 21 anni, Khamylle ha lavorato come avvocato medico al Serin Center.