Designed as a core textbook for courses in Advertising and Society, dvertising, Society, and Consumer Culture develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. It covers the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society.
Designed as a core textbook for courses in Advertising and Society, dvertising, Society, and Consumer Culture develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. It covers the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society.
Chapter 1 Advertising as an Institution of Consumer Culture Chapter 2 Evolution of American Society Chapter 3 Perspectives for Understanding Advertising Chapter 4 The Behind-the-Scenes Power of Advertising Chapter 5 Crossing International Borders Chapter 6 Consumer Protection and Competition Chapter 7 Doing the Right Thing When We Don't Know What "Right" Is Chapter 8 Concluding Comments on Advertising and Consumer Culture
Chapter 1 Advertising as an Institution of Consumer Culture Chapter 2 Evolution of American Society Chapter 3 Perspectives for Understanding Advertising Chapter 4 The Behind-the-Scenes Power of Advertising Chapter 5 Crossing International Borders Chapter 6 Consumer Protection and Competition Chapter 7 Doing the Right Thing When We Don't Know What "Right" Is Chapter 8 Concluding Comments on Advertising and Consumer Culture
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