Larry D. Kelley (USA University of Houston), Kim Bartel Sheehan (USA University of Oregon), Lisa Dobias

Gebundenes Buch

Advertising Media Planning

A Brand Management Approach

Beschreibung

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

Autor

Larry D. Kelley is Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. Kim Bartel Sheehan is Professor Emerita at the University of Oregon, USA. Lisa Dobias is Associate Professor of Practice who has been teaching full-time at the University of Texas-Austin since 1996. David E. Koranda is a Professor of Practice Emeritus at the University of Oregon USA. Donald W. Jugenheimer is an author, researcher, consultant, and educator. He has authored or co-authored 20 books.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 5 ed
• Seitenzahl: 314
• Erscheinungstermin: 30. Dezember 2022
• Englisch
• Abmessung: 250mm x 175mm x 21mm
• Gewicht: 674g
• ISBN-13: 9781032192178
• ISBN-10: 1032192178
• Artikelnr.: 65929634