Advertising Law and Regulation

Herausgeber: Bray, Oliver; Lloyd-Taylor, Geraint; Earle, Rupert; Crown, Giles

• Gebundenes Buch

Produktbeschreibung

Covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema.

Produktdetails

• Verlag: Bloomsbury Academic
• 3rd edition
• Seitenzahl: 1200
• Erscheinungstermin: 18. April 2024
• Englisch
• Abmessung: 250mm x 158mm x 56mm
• Gewicht: 1588g
• ISBN-13: 9781526515414
• ISBN-10: 1526515415
• Artikelnr.: 61659142

Autorenporträt

Giles Crown is Partner at Taylor Wessing specialising in intellectual property, media, data privacy, reputation management, regulatory and dispute work. He represents a wide range of clients, with a particular focus on the creative, media and tech sectors, major advertisers and brands. He is an accredited mediator, and is Independent Vice-Chair of the Internet Watch Foundation (IWF). Oliver Bray is Senior Partner at Reynolds Porter Chamberlain LLP (RPC) and a renowned specialist in advertising and marketing law, having worked with agencies and major brand owners all his career, including those in retail, publishing, technology, and media. He is an editorial board member of Digital Business Lawyer and Entertainment Law Review. Rupert Earle is Partner and Head of Media Litigation at Bates Wells. He has specialised in media, public/regulatory, advertising, and consumer law issues, both in and out of court, for 30 years. He is a trustee of the History of Advertising Trust. Geraint Lloyd-Taylor is a Partner and is Co-Head of Lewis Silkin's Advertising & Marketing Law team. He was named as a 'Leading Individual' for Tech, Media and Telecoms: Advertising & Marketing in the Legal 500. He provides legal advice to a wide range of global brands across a variety of sectors in relation to all kinds of brand-led content, including advertising and marketing campaigns, social media and PR, on a range of legal and regulatory issues.

Inhaltsangabe

PART 1 Regulatory bodies and how they regulate 1 Introduction 2 Regulatory
structure for non-broadcast advertising 3 Regulatory structure for
broadcast advertising 4 Regulatory structure for on-demand programme
service and video-sharing platform advertising: CAP/ASA and Ofcom 5 Remit:
What advertising do the CAP and BCAP Codes cover? 6 Enforcement of Codes:
Complaint investigations and projects 7 CAP and BCAP Code rules and
ASA/ASAB rulings: Guiding principles and criteria 8 CAP/BCAP Codes and
ASA/ASAB rulings: general rules 9 CAP/BCAP Code rules and ASA/ASAB rulings:
specific categories 10 Targeting and scheduling of advertising 11Copy
advice and clearance 12 Ofcom 13 Competition and Markets Authority 14
Trading Standards 15 Specialist regulatory bodies 16 Challenging regulatory
decisions and restrictions PART 2 Key legal areas 17 Consumer protection 18
Defamation 19 Malicious falsehood 20 Trade marks 21 Passing off 22 Contract
law 23 Deceit and misrepresentation 24 Breach of confidence 25 Privacy 26
Data protection 27 Copyright and moral rights 28 Discrimination 29
Obscenity, indecency, religious and racial hatred 30 Contempt of court 31
Prize draws, competitions and lotteries PART 3 Specific advertising
platforms and techniques 32 Digital advertising and intermediaries 33
Identification of advertisers 34 Influencer marketing 35 Outdoor and
ambient advertising 36 Comparative advertising 37 Cinema advertising PART 4
Specific advertising sector rules 38 Accountants 39 Actuaries 40 Alcohol 41
Ambush marketing 42 Animals and birds 43 Architects 44 Aviation 45 British
Broadcasting Corporation 46 Care homes 47 Charities 48 Children 49
Contraceptives, pregnancy and sanitary protection 50 Cosmetics, beauty and
slimming 51 Currency and postage stamps 52 Dating agencies 53 Diseases,
epidemics and pandemics 54 Elections 55 Employment and business
opportunities, including pyramid schemes 56 Energy 57 Environment and green
claims 58 Financial services, including consumer credit 59 Flags 60 Food
and drink 61 Gambling 62 Hallmarks 63 Holidays 64 Housing 65 Human organs
66 Legal professionals 67 Licensed conveyancers 68 Lucky charms and
clairvoyants 69 Massage establishments 70 Medical and veterinary
professionals 71 Medicines 72 Motoring 73 Offensive weapons 74 Opticians 75
Organic products 76 Pesticides and biocides 77 Political and cause
advertising 78 Public telephones 79 The Red Cross 80 Religious advertising
81 Royalty 82 Smoking and tobacco 83 Sponsorship and sports marketing 84
Stolen property 85 Telecommunications and broadband 86 Timeshares 87
Transport and taxis (London) 88 Uniforms 89 Vanity publishing 90 Video
games