Advertising at the Crossroads - Jones, John Philip; Baumgartner, Mary
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The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow.

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Produktbeschreibung
The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow.
Autorenporträt
John Philip Jones, an American citizen born in Britain, graduated from Cambridge University with the Economics Tripos (BA with Honours, and MA). He had two careers.