Advances in Kaiyu Studies
Gebundenes Buch

Advances in Kaiyu Studies

From Shop-Around Movements Through Behavioral Marketing to Town Equity Research

Herausgegeben: Saito, Saburo; Yamashiro, Kosuke
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This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real estate, tourism, and regional policy. The book demonstrates how Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of big data and the Internet of Things (IoT). The distinguishing feature of their research is that Kaiyu is regarded a...