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Changes in the economy have put pressure on today's managers to compress the development and manufacturing cycles of their new products. In their quest to meet this challenge, many managers have found Quality Function Deployment (QFD) a very effective technique, but they want to take it further. Advanced QFD was written for QFD practitioners who want to enhance the power of their practice. Designed for use as both a reference book and a training manual, this book's goal, in the words of its author, is "to infuse value thinking into practitioners of QFD ... to take the reader beyond the basics and into the world of planning". After a review of basic principles and techniques of QFD, Advanced QFD demonstrates how to incorporate modern planning techniques, Value Engineering, and Technological Forecasting methods - topics that are not even discussed in other books about QFD. It shows readers how to apply new methods and combinations of techniques, based on true industrial experience, to their own design problems.